Why would you want to take a sizzling, fire-hot poker and brand livestock? Because you want everyone to know…that meat is yours! So hands off! That is exactly what “branding” your company means as well. Your logo, color palette, tagline, stationary, business cards, and your web site all represent how the world sees you. It is the black Mickey Mouse ears of Disney, the golden arches of McDonalds, the Nike swoosh, the American flag. All are icons that symbolize an organization, an idea, a belief, a spirit.
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